You’re not the only social media marketer worried about the low contact rate on Facebook. Because organic reach keeps going down after Facebook’s recent changes to its algorithms, marketers are getting nervous. Also, only 5.5% of the people who follow your Facebook page see your native posts. Because of this, more and more brands are using tools like Stories, Messenger, and ads to get more people to see their content.
What does it all mean? Strategies for companies on Facebook that worked in the past might not work now. That’s why it’s even more important for your business to have a plan for keeping and getting more people to interact with your Facebook page so that you can get more and more Facebook page likes.
What is Facebook’s Engagement Rate?
One way to see how people respond to the content you post on your Facebook business page is to look at your engagement rate. These Facebook engagement numbers show:
- Likes
- Thoughts
- Shares
- People who click on your posts
- Views of the video
Proven ways to get more people to interact with you on Facebook in 2024
Point 1: Select the Best Time to Post
The truth is that there isn’t one best time to post on Facebook. People can see up to 1,500 stories in their News Feed whenever they log on to Facebook. As many as 15,000 possible stories could show up for people with a lot of friends and Page likes. Because of this, there is more competition in the News Feed. For a spot in the News Feed, you have to beat out 1,500 other posts. Then, when should you post on Facebook? This is where the answer lies:
What your logs tell you
You can use Facebook Page Insights to get accurate information about your users. You can discover when the persons who follow your Facebook Page are online daily check under the “Post” tab.
When it makes sense
Sometimes information works best when it’s fresh in your mind or at a time when it’s more important.
Point 2: Pay attention to user-generated content (UGC).
Putting themselves in a box is one of the worst things brands can do. When you only post about your own business and product, it will get boring after a while, and people will stop reading and look for something more interesting.
Instead, user-generated content (UGC) can be used at all stages of the buyer’s journey to boost your Facebook engagement and sales. You can also do the same thing by adding your Facebook feed to your website. The fact that people are 2.4 times more likely to believe user-generated content (UGC) videos than sponsored content makes them an important part of your Facebook marketing plan.
These tips will help you get the most out of your user-generated content plan.
Pick out the right hashtags: Tell your users, followers, and fans to use your unique hashtag when they post about your goods.
Plan when you set your goals: They could be better brand engagement, more users learning about your brand, and more trust in your brand.
Always ask for permission and give credit to the original author: If you share someone else’s content without their permission, you will lose their respect and annoy your best brand supporters.
Point 3: Step up your picture game
Without question, pictures are very popular on Facebook and all the other social media sites. A study found that 25 out of 35 industries used pictures as their main type of Facebook share. Most Facebook business pages post pictures, which shows that people would rather interact with a picture than a wall of text or a link that takes them to another website. But it’s not enough to just post any picture. What kind of visual information you share needs to be planned out. One way to help draw attention to your products or message is to use the “blur photo background” method. This method subtly draws attention to the picture’s theme while keeping the picture’s aesthetic appeal.
Point 4: Use video ads on Facebook
Video content is the best way to get people to connect with your site. Facebook video marketing is a great way to connect with your users because it’s engaging and great for telling stories. Here are some useful tips for using videos to get more people to interact with your Facebook business page:
You can upload your videos directly to Facebook: The Facebook algorithm likes videos that were made on Facebook and are shared there. Quaintly looked at 6 million Facebook posts and found that videos posted directly to Facebook have a better engagement rate of 110% and a higher share rate than YouTube links by 478%.
You could try making square movies. They’re easy to watch and very popular. Most of the time, they get more engagement, views, and completions than our landscape films. Make good use of them.
A study found that 85% of Facebook videos are watched without sound, and 39% of people are more likely to watch the whole video if it has subtitles.
Point 5: Do not use interaction baits.
With regular changes to the Facebook algorithm, the company is continuing to crack down on clickbait. This means that brands have to reconsider how they get people to interrelate with their new posts. For instance, directly asking for likes and shares is seen as engagement bait, and Facebook’s algorithms will punish you by lowering the visibility of your posts in the News Feed.
Point 6: Go Live
A Facebook report says that “on average, people watch a Facebook Live video for three times longer than a video that is no longer live” and that “people respond ten times more on Facebook Live videos than on regular videos.” After thinking about this, you should know that live videos on Facebook do better than pre-recorded ones. They can reach more people and make your Facebook response rate higher.
Point 7: Boost your most-read posts
Facebook, like all other social media sites, clearly likes material that gets a lot of attention. People are more likely to see posts that get a lot of likes, replies, comments, and video views in their news feeds. If you can afford Facebook ads, you might want to consider boosting your page’s best posts. It’s a good idea to boost these posts because people have already interacted with them. If you know how to focus your Facebook ads correctly, your posts will keep getting liked and seen by more people.
Point 8: Use your top posts again and again.
A smart move towards success is reposting your finest posts is another prodigious method to get more people to interact with them on Facebook. You can get more value from your content by reposting good content. These posts get as much reach and interest as the original post, if not more. In a nutshell, it makes your high-performing material twice as valuable.
To make the style look new, one way to do this is to change it a little. For instance, you wrote a blog post and put a list as the title. You could now post it again with a video, a picture, or a question. People who follow you on Facebook might get tired of seeing the same post too often if you share it too often, so wait a few weeks before you do it.
Have you thought of a way to get people to interact with your business page on Facebook yet?
These tips will help you get people to interact with you on Facebook if you’ve been having trouble. Start by using two or three of these tactics. Then, a Facebook analytics and reporting tool can be used to see how well they work. Keep in mind that these Facebook engagement tactics might not work right away. Other than that, these tips will also help you with your work and you can get Facebook likes.
